Job Title: Digital Marketing & SEO Executive
Company: SAIRAWORLD PRIVATE LIMITED
Location: Kochi, Kerala
Job Type: Full-Time
Salary: ₹13,000 – ₹20,000 per month
Languages: English, Hindi
Work Location: In person
Travel: Up to 50% as required
Role Overview
SAIRAWORLD PRIVATE LIMITED is seeking a detail-oriented Digital Marketing Executive specializing in SEO to enhance the online presence of the company’s business management services in Adoor and Kochi. The role requires expertise in SEO, digital marketing campaigns, and content strategy to increase brand visibility and engagement.
Key Responsibilities
Develop and execute SEO strategies to improve website rankings on search engines such as Google and Bing.
Conduct keyword research, competitor analysis, and market trend studies to find content and ranking opportunities.
Optimize website elements including content, meta tags, headers, URLs, and images for on-page SEO.
Perform off-page SEO activities such as backlink building, guest blogging, and outreach to enhance domain authority.
Conduct regular technical SEO audits, identifying and resolving issues like crawl errors, broken links, and site speed problems.
Monitor SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console and adjust strategies accordingly.
Coordinate with different departments to ensure consistent branding and messaging across digital channels.
Plan, launch, and manage digital advertising campaigns on Google Ads, Meta Ads, and other PPC platforms focusing on lead generation and ROI.
Collaborate with content teams to create SEO-friendly blogs, articles, landing pages, and website content.
Manage social media content aligned with SEO objectives to improve brand awareness.
Maintain and improve the company website by implementing SEO best practices and working with developers for technical enhancements.
Prepare detailed reports on SEO and campaign performance, using visualization tools such as Google Data Studio or Power BI.
Preferred Candidate Profile
Degree or certification in Marketing, IT, Business Administration, or related fields.
Strong proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
Hands-on experience with Google Ads, Meta Ads, email marketing, and social media management tools like Hootsuite or Buffer.
Basic technical skills in HTML, CSS, and JavaScript for SEO purposes.
Experience working with CMS platforms like WordPress or Shopify.
Excellent communication skills, both written and verbal, for content creation and client interaction.
Strong analytical ability to interpret data and optimize campaigns.
Ability to manage multiple projects and campaigns simultaneously.
Professional appearance, confident communication, and alignment with company values.
Willingness to travel up to 50% for events and meetings.
