Summary
Novartis is seeking a talented and driven Digital Analyst to join our team. In this role, you will analyze digital data, provide insights, and optimize digital marketing strategies to drive business growth. Working closely with marketing teams, data scientists, and digital specialists, you will measure digital performance, identify trends, and enhance user experiences. This position offers a great opportunity to apply your analytical skills and contribute to the digital transformation of a leading global healthcare company.
About the Role
Responsibilities:
- Data Analysis: Perform in-depth analysis of digital data to uncover insights, trends, and opportunities across various digital channels such as websites, mobile apps, and social media platforms.
- Performance Metrics: Collaborate with cross-functional teams to define and track digital performance metrics, KPIs, and success criteria.
- Analytics Tools: Use web analytics tools (e.g., Google Analytics, Adobe Analytics) to measure, track, and report on digital performance metrics, identifying areas for improvement.
- Reporting: Develop and maintain dashboards and reports that provide actionable insights and visualizations for stakeholders.
- Competitive Analysis: Conduct competitive analysis and benchmarking to identify best practices and emerging trends in digital marketing.
- Strategy Implementation: Work with data scientists and digital specialists to implement data-driven marketing strategies and optimize digital touchpoints.
- Innovation: Stay current with industry trends, digital analytics methodologies, and emerging technologies to drive innovation and enhance digital capabilities.
- Framework Development: Assist in the development and maintenance of digital analytics frameworks, processes, and tools to ensure data accuracy, automation, and scalability.
Qualifications:
- Education: Bachelor's degree in Computer Science, Marketing, Statistics, or a related field. A Master’s degree is a plus.
- Experience: 2-4 years of experience in digital analytics or a relevant analytical role.
- Technical Skills: Strong knowledge of digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and familiarity with digital marketing concepts. Proficiency in SQL, Python, or R for data manipulation and analysis; experience with data visualization tools (e.g., Power BI) is a plus.
- Analytical Skills: Ability to translate data into actionable insights and recommendations.
- Communication: Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders.
- Attention to Detail: Strong attention to detail and ability to manage multiple projects and meet deadlines.
- Industry Experience: Experience in the pharmaceutical or healthcare industry is a plus.
- Language: Fluency in English is required; additional language skills are a plus.
Why Novartis?
At Novartis, our mission is to reimagine medicine to improve and extend people's lives. Our vision is to become the most valued and trusted medicines company in the world, and we believe that achieving this requires exceptional people like you. Be part of our mission to create a brighter future through collaboration, support, and innovation.
Benefits and Rewards:
Explore everything you need to know about our benefits and rewards in the Novartis Life Handbook.
Commitment to Diversity and Inclusion:
Novartis is dedicated to building an outstanding, inclusive work environment with diverse teams representative of the patients and communities we serve.
Join Our Network:
If this role isn't a perfect fit for you, but you want to stay informed about future opportunities at Novartis, join our Novartis Network.
Location:
Hyderabad, India
