Job Type:
Full Time
Education: B.Com/ BBA/ MBA/ M.Com/ B.Sc/ M.Sc/ B.Tech/ M.Tech/ BE/ ME and All Graduats
Skills:
Python, .net, React Native, Django, Javascript, HTML, CSS, Typescript, Communication Skills, Power Bi, Numpy Pandas, Sql, machine learning, Data Analysis, Coimbatore, Data Science, Java, Adobe XD, Figma, php, wordpress, Artificial Intelligence, Excel
Job Title: Google Ads Performance Analyst
Company: Web5G Technology Pvt Ltd
Location: Vaishali, Ghaziabad, Uttar Pradesh
Job Type: Full-Time, Fresher
Job Description:
We are seeking an experienced Google Ads Performance Analyst to join our digital marketing agency. The ideal candidate will be a specialist in lead generation, proficient in managing multiple Google Ads accounts, and experienced in optimizing campaigns for maximum performance. You will use your expertise in keyword research, A/B testing, remarketing, and conversion rate optimization (CRO) to help our clients achieve their business goals.
Key Responsibilities:
- Account Performance Monitoring: Analyze and manage the performance of multiple Google Ads accounts across various clients, ensuring campaigns are on track to meet lead generation and performance goals.
- Lead Generation Strategy: Specialize in generating high-quality leads through Google Ads campaigns, with a focus on optimizing campaigns for lead conversions.
- Keyword Research & Strategy: Conduct in-depth keyword research and develop targeted keyword strategies to improve campaign performance and drive better results.
- A/B Testing & Conversion Rate Optimization: Design and implement A/B tests on ad copy, landing pages, and bidding strategies to continuously optimize for higher conversion rates.
- Remarketing & Audience Targeting: Create and manage remarketing campaigns, leveraging audience targeting strategies to maximize ad relevance and re-engage past visitors.
- Search Engine Marketing (SEM): Lead and optimize SEM campaigns, ensuring they follow best practices for Google Ads and drive efficient traffic.
- Google Analytics & Reporting: Utilize Google Analytics 360 and Google Search Console to analyze and report on campaign performance, making data-driven recommendations for improvements.
- Performance Marketing Expertise: Implement performance marketing strategies across multiple Google Ads accounts, ensuring maximum return on investment (ROI) for clients.
- Client Collaboration & Insights: Work closely with clients to understand their objectives and provide clear, actionable insights and performance reports.
Qualifications & Skills:
- Proven experience managing multiple Google Ads accounts, specifically in lead generation campaigns.
- Google Ads Search Certification, Google AdWords Certification, and Google Analytics Certification required.
- Deep understanding of lead generation strategies and the ability to optimize Google Ads campaigns for better lead quality.
- Experience with A/B testing and conversion rate optimization (CRO) to improve ad performance.
- Expertise in keyword research tools such as Google Keyword Planner, SEMrush, and Google Trends.
- Proven experience with remarketing and audience targeting strategies to enhance Google Ads performance.
- Solid knowledge of Search Engine Marketing (SEM) best practices.
- Familiarity with Google Analytics 360 and Google Search Console for tracking, analyzing, and reporting campaign performance.
- Ability to make data-driven decisions and provide insights for performance optimization.
- Strong communication skills to effectively collaborate with clients and internal teams.
- Detail-oriented, organized, and able to manage multiple campaigns across different industries.
Preferred Skills:
- Experience with performance marketing strategies and platforms beyond Google Ads.
- Familiarity with other digital marketing tools such as Google Tag Manager, SEMrush, or Google Data Studio.
- Knowledge of SEO and how to integrate it with paid search strategies to boost performance.
- Ability to stay up-to-date with Google Ads updates and best practices.
Why Join Us?
- Be part of an innovative and fast-growing digital marketing agency.
- Opportunity to manage high-impact campaigns and grow your career in performance marketing.
- Work alongside a talented team of digital marketers and gain exposure to diverse industries.
- Flexible work environment with opportunities for professional growth.
Salary:
₹15,000 - ₹45,000 per month
Benefits:
- Commuter assistance
- Health insurance
- Leave encashment
- Paid sick time
Schedule:
- Day shift
- Fixed shift
- Morning shift
Supplemental Pay:
- Commission pay
- Overtime pay
- Performance bonus
- Quarterly bonus
- Yearly bonus
Work Location: In person
