Senior Data Scientist
Location: India – Hyderabad
Job Type: Full-Time
Posted: 05 June 2025
Job ID: JR293549
Role Overview
Salesforce is seeking a seasoned Senior Data Scientist to enhance marketing impact using AI, causal inference, uplift modeling, and experimentation. You'll build and manage large-scale models, support campaign measurement, and contribute to marketing optimization strategies in a cloud-first environment.
Key Responsibilities
Develop statistical and machine learning models (e.g., attribution, causal inference, uplift) to improve marketing effectiveness.
Build optimization and simulation algorithms for marketing investment and spend allocation recommendations.
Lead the end-to-end lifecycle of model development: ideation → exploration → design → deployment → monitoring.
Design robust A/B and multivariate experiments to measure the impact of marketing, CX, and digital campaigns.
Collaborate with other data scientists to establish consistent, scalable campaign measurement frameworks.
Build strong relationships with cross-functional teams across marketing, data, engineering, and product groups.
Stay updated on innovations across SaaS, AdTech, paid media, and analytics to apply cutting-edge solutions.
Required Skills & Qualifications
Master’s or Ph.D. in Statistics, Economics, Applied Math, Industrial Engineering, or a related quantitative field.
8+ years of experience in building marketing-focused models (e.g., attribution, LTV, propensity, uplift) using statistical and ML techniques.
8+ years of applying advanced experimental design (A/B, multivariate) and causal inference techniques for business impact analysis.
Proficiency in programming with Python, R, PySpark, or Java.
Expert-level SQL skills with strong data wrangling and exploration experience.
Hands-on experience with cloud platforms (e.g., GCP, AWS) for model training, deployment, and monitoring (preferred).
Strong quantitative reasoning with the ability to translate data insights into actionable business recommendations.
Excellent verbal and written communication skills; proven ability to work across data science, marketing, and engineering teams.
Demonstrated creative problem-solving with the ability to reduce complexity.
Experience with B2B customer data and Salesforce products (preferred but not required).
Why Join Salesforce?
1 Work at the intersection of AI + Data + CRM
2 Be part of a values-driven company committed to customer success, innovation, and equality
3 Enjoy a high-impact role in marketing analytics and optimization
4 Contribute to ethical AI and responsible technology use
